Ongoing projects



published research


Bhargava, Saurabh, George Loewenstein, and Shlomo Benartzi. The Costs of Poor Health Plan Choice and Prescriptions for Reform. Behavioral Science & Policy, forthcoming.

Bhargava, Saurabh, and George Loewenstein. Behavioral Economics and Public Policy 102: Beyond Nudging. American Economic Review 105(5), 396-401, 2015. [PDF]

Bhargava, Saurabh, and George Loewenstein. Choosing a Health Insurance Plan: Complexity and Consequences. Journal of the American Medical Association 314(23), 2505-2506, 2015. [PDF]

Loewenstein, George, Cindy Bryce, David Hagmann, and Sachin Rajpal. Warning: You Are About to be Nudged. Behavioral Science & Policy, 1(1), 35-42, 2015. [PDF]

Bhargava, Saurabh, and Vikram S. Pathania. Driving under the (Cellular) Influence. Economic Policy 5(3), 92-125, 2013. [PDF]

Loewenstein, George, Joelle Y. Friedman, Barbara McGill, Sarah Ahmad, Suzanne Linck, Stacey Sinkula, John Beshears et al. Consumers’ Misunderstanding of Health Insurance. Journal of Health Economics 32(5), 850-862, 2013. [PDF]

Loewenstein, George, David A. Asch, Joelle Y. Friedman, Lori A. Melichar, and Kevin G. Volpp. Can Behavioural Economics Make Us Healthier? British Medical Journal, 344(7863), 23-25, 2012. [PDF]




Bhargava, Saurabh, George Loewenstein, and Justin Sydnor. Do Individuals Make Sensible Health Insurance Decisions? Quarterly Journal of Economics, Revision Requested. NBER Working Paper No. 21160, 2015.

Bhargava, Saurabh, Mark Patterson, and George Loewenstein. The Impact of the 1990 Nutrition Labeling and Education Act on Attitudes and Behavior. Under review. [PDF]