Ongoing projects


Financial Anxiety and Food Choice (Saurabh Bhargava, Vikram Pathania, and Lynn Conell-Price)

Information, Incentives, and Impulsivity in Food Choice: Evidence from a Field Experiment of Online Food Purchases
(Saurabh Bhargava, Vikram Pathania, and Lynn Conell-Price)

Do Insurance Incentives Matter?  Exploring the Effects of Incentives, Salience, and Feedback with a Field Experiment on Auto-Insurance in South Africa (Saurabh Bhargava, Alison Buttenheim, and George Loewenstein)

published research


Patterson, Mark, Saurabh Bhargava, and George Loewenstein. An Unhealthy Attitude? New Insight into the Modest Effects of the NLEA. Journal of Behavioral Economics for Policy Vol. 1, No. 1, 15-26, 2017 [PDF]

Bhargava, Saurabh, George Loewenstein, Janet Schwartz, Keith Ericson, Judd B. Kessler, David Hagmann, Jennifer Blumenthal-Barby, Thomas D’Aunno, Ben Handel, Jonathan Kolstad, David Nussbaum, Victoria Shaffer, Jonathan Skinner, Peter Ubel, Brian Zikmund-Fisher. A Behavioral Blueprint for Improving Health Care Policy. Behavioral Science & Policy, Vol. 3, Issue 1, 53-66, 2017. [PDF]

Bhargava, Saurabh, George Loewenstein, and Shlomo Benartzi. The Costs of Poor Health (Plan Choices) and Prescriptions for Reform. Behavioral Science & Policy, Vol. 3, Issue 1, 1-12, 2017. [PDF]

Bhargava, Sauarabh, and George Loewenstein. The Simple Case Against Health Insurance Complexity. NEJM Catalyst, Patient Engagement, 2016. [Published online]

Bhargava, Saurabh, and George Loewenstein. Behavioral Economics and Public Policy 102: Beyond Nudging. American Economic Review 105(5), 396-401, 2015. [PDF]

Bhargava, Saurabh, and George Loewenstein. Choosing a Health Insurance Plan: Complexity and Consequences. Journal of the American Medical Association 314(23), 2505-2506, 2015. [PDF]

Loewenstein, George, Cindy Bryce, David Hagmann, and Sachin Rajpal. Warning: You Are About to be Nudged. Behavioral Science & Policy, 1(1), 35-42, 2015. [PDF]

Bhargava, Saurabh, and Vikram S. Pathania. Driving under the (Cellular) Influence. Economic Policy 5(3), 92-125, 2013. [PDF]

Loewenstein, George, Joelle Y. Friedman, Barbara McGill, Sarah Ahmad, Suzanne Linck, Stacey Sinkula, John Beshears et al. Consumers’ Misunderstanding of Health Insurance. Journal of Health Economics 32(5), 850-862, 2013. [PDF]

Loewenstein, George, David A. Asch, Joelle Y. Friedman, Lori A. Melichar, and Kevin G. Volpp. Can Behavioural Economics Make Us Healthier? British Medical Journal, 344(7863), 23-25, 2012. [PDF]



Bhargava, Saurabh, George Loewenstein, and Justin Sydnor. Do Individuals Make Sensible Health Insurance Decisions? Quarterly Journal of Economics, Revision Requested. NBER Working Paper No. 21160, 2015.